Making millions

Over more than 20 years making millions in profits for clients, Alban has developed custom processes and software that optimises results for local, small, medium, large, and international businesses.

Tried, tested, and proven

Alban’s clients range from a local retirement home to large international corporations, including:

How the Alban system works

From optimising for profit to harnessing AI, below we look at some specific parts to Alban’s successful processes.

Beyond ROI to optimising for profit

Most PPC and social ads are optimised for ROI based on revenue, which is a long way from profit. Instead, Alban uses proprietary software to consider product, agency, and ad costs to calculate and optimise for profit.

Custom attribution models give credit where it’s due

Advertising platforms prefer your ad campaigns to calculate credit (attribution) for conversion with models that work for them. Instead, Alban uses custom attribution models that work for you by sharing the credit for conversions across all tracked visits, marketing channels, and campaigns.

Customised analytics make sure your reporting works

Alban’s experienced developers make sure your analytics software (eg Google Analytics) is reporting what it should (it usually doesn’t). If needed, we configure your GA4 or help you migrate to GA4.

Automated marketing funnels find buyers (needles) in audiences (haystacks)

Across marketing channels, Alban’s automated marketing funnels find and focus on buyers within large target cold and warm audiences.

Make AI work for you

Alban uses AI to keep quality up and costs down. AI is getting more powerful and useful by the day but it should be managed by smart, knowledgeable humans. Alban processes use machine learning for audience building, campaign optimisation, research, copy writing, and coding.

Apply for a free consultation

If you need a one-off audit, temporary cover, or long term PPC and social media ads management, apply for a free consultation with the form below:

The Alban way

Across all marketing channels, Alban follows a set of principles and best-practice processes, including: