CASE STUDY: NO.1 CUBS
A Shopify 2.0 Rebuild Increased Revenue by 154%
Tight deadlines met with increased conversion and revenue, and an easier-to-manage site
- Improve brand presentation and UX.
- Make site easier to manage.
- Increase conversion.
- Integrate with new PPC and Social Ads.
- Improve SEO.
- Tight deadlines for new range drop, Black Friday, and Xmas.
- Shopify 2.0 rebuild.
- Custom conversion rate optimisation (CRO) features.
- UX consistent from ads to checkout.
- 199-step marketing audit & road map for Ads, SEO, and Email.
- Work fast and agile, directly with client.
- Conversion rate up +74%.
- Revenue up +154%.
- SEO infrastructure in place.
- Site easier (and cheaper) to manage.
- All on schedule.
"Yes yes yes...
these guys went HAM"
Matt Butler, Founder & CEO
Faster, Easier, Higher Converting User Experience (UX)
A new streamlined user experience (UX) minimises the number of clicks in customer journeys from home and landing pages to checkout.
Custom Conversion Rate Optimisation (CRO) features
Review stars, discounts, conversion icons & text callouts are consistently displayed through users’ journeys. Conversion rate increased +74%.
Marketing Integrated across Ad Platforms and the Website
PPC, Social Ads, SEO and Email Marketing were revitalised and integrated with the new site and custom tracking, analytics and reporting.
SEO For Shopify
Alban’s unique 199-step marketing audit & road map process produced a plan for a best-practice SEO infrastructure, including optimising: internal links, collection pages, images, metadata, structured data (‘schema’) markup, and fix issues inherent to a standard Shopify build.
3 Campaigns Launched Successfully
The new site and the new marketing combined to successfully deliver a new product range drop, Black Friday sales, and the start of Xmas buying. Revenue was up +154%.
+154%
Year-On-Year Revenue Change %
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